自考深圳大学广告学毕业论文提纲怎么写
自考深圳大学广告学毕业论文提纲怎么写
你的论文准备往什么方向写，选题老师审核通过了没，有没有列个大纲让老师看一下写作方向？
老师有没有和你说论文往哪个方向写比较好？写论文之前，一定要写个大纲，这样老师，好确定了框架，避免以后论文修改过程中出现大改的情况！！
学校的格式要求、写作规范要注意，否则很可能发回来重新改，你要还有什么不明白或不懂可以问我，希望你能够顺利毕业，迈向新的人生。
一、编写提纲的步骤:
(一)确定论文提要,再加进材料,形成全文的概要
论文提要是内容提纲的雏型。一般书、教学参考书都有反映全书内容的提要,以便读者一翻提要就知道书的大概内容。我们写论文也需要先写出论文提要。在执笔前把论文的题目和大标题、小标题列出来,再把选用的材料插进去,就形成了论文内容的提要。
(二)原稿纸页数的分配
写好毕业论文的提要之后,要根据论文的内容考虑篇幅的长短,文章的各个部分,大体上要写多少字。如计划写20页原稿纸(每页300字)的论文,考虑序论用1页,本论用17页,结论用1―2页。本论部分再进行分配,如本论共有四项,可以第一项3―4页,第二项用4―5页,第三项3―4页,第四项6―7页。有这样的分配,便于资料的配备和安排,写作能更有计划。毕业论文的长短一般规定为5000―6000字,因为过短,问题很难讲透,而作为毕业论文也不宜过长,这是一般大专、本科学生的理论基础、实践经验所决定的。
(三)编写提纲
论文提纲可分为简单提纲和详细提纲两种。简单提纲是高度概括的,只提示论文的要点,如何展开则不涉及。这种提纲虽然简单,但由于它是经过深思熟虑构成的,写作时能顺利进行。没有这种准备,边想边写很难顺利地写下去。
二、毕业论文提纲的拟定
如何落笔拟定毕业论文提纲呢?首先要把握拟定毕业论文提纲的原则,为此要掌握如下四个方面:
(一)要有全局观念,从整体出发去检查每一部分在论文中所占的地位和作用。看看各部分的比例分配是否恰当,篇幅的长短是否合适,每一部分能否为中心论点服务。比如有一篇论文论述企业深化改革与稳定是辩证统一的,作者以浙江××市某企业为例,说只要干部在改革中以身作则,与职工同甘共苦,可以取得多数职工的理解。从全局观念分折,我们就可以发现这里只讲了企业如何改革才能稳定,没有论述通过深化改革,转换企业经营机制,提高了企业经济效益,职工收入增加,最终达到社会稳定。
1．引论部分：开篇提出论点：我们中国人是有骨气的。
接着，用孟子的话解释论点“富贵不能淫，贫贱不能移，威武不能屈。”
2．本论部分：用三个事例分别证明论点：文天祥的富贵不能淫；穷人不食嗟来之食的贫贱不能移，闻一多的威武不能屈。
3．结论部分：解释当今无产阶级的骨气并发出号召。
三个部分之间都有过渡：在引论和本论之间有“我们祖先的许多有骨气的动人事迹，还有他积极的教育意义。”引出下面三个事例的叙述。本论和结论之间有“孟子的这些话，虽然在两千多年以前说的，但直到现在，还有他积极的意义。”进行过渡。
在第一和第二例之间，有“另一个故事”“还有个例子”进行过渡。这些过渡句，使文章浑然一体。
三个部分分别回答了三个问题：引论部分解答 “是什么”的问题；本论部分解答“为什么（有骨气）”的问题；结论部分回答“我们怎么办”的问题。
三个事例都是概括叙述的，每个事例的后面都有几句简短的议论。这些议论阐明了事件所包含的意义，把事例紧紧地扣在论点上，是论点和论据联系的纽带，否则就就事论事，论点和论据脱节了。
议论文是以议论为主要表达方式的一种文体。它通过列举事实材料和运用逻辑推理，来阐发，对事物的理解和认识，表明对问题的观点和态度。各行各业的人为了接受或表达思想，都需要经常阅读和写作这种文体。
一篇议论文，通常包含论点、论据、论证三大要素。论点是议论文所阐发的思想观点；论据是文中用来证明论点的根据；论证是论点与论据之间逻辑关系的揭示。这三者的紧密关系，构成了一篇议论文的主体。
广告学论文 帮忙翻译中文摘要
On cross-cultural communication in international advertising creative strategy
The trend of economic globalization, multinational and national brands to promote the revitalization of national advertising into the global, cross-cultural communication as a force irresistible trend. This paper discusses the international field of cross-cultural advertising communication, that is, advertising information from one country to another flow. Foreign ads are blended through the characteristics of the development and the development of the situation, trying to past success and failure in many cases to start, through different countries and regions in a wide range of differences in cultural analysis, in order to cross-cultural communication theories based on a large number of domestic and international advertising intercultural communication a detailed analysis of many cases. Combined with the fact that the method of theoretical derivation, starting from the factors summarized the international cross-cultural advertising communication are the major obstacles and try to draw to find a more comprehensive solution. By comparing a large number of foreign literature, and reading obtained, the main obstacle to cross-cultural communication between different peoples because of customs and regional culture of diversity. In order to effectively deal with the problems in cross-cultural communication, advertising creative can be systematically trained personnel, such as for the importing country's cultural training and language translation to reduce the spread of advertising in the cross-cultural disadvantages.
关键词 Creation of international advertising strategies of intercultural communication.
回答完毕，望采纳。
In the light of international advertising strategies for transcultural communication of creation
Economic globalization tide of multinational enterprises and the revitalization of all national brand advertising and integrated into the global transcultural communication shall be a force of the trend. This paper mainly describes the international areas of cross-cultural advertising communication, namely the advertising message from one country to another country to flow. Through understanding the features of the development of Chinese advertising now and development situation, trying to escape from the many cases of success and failure, according to the different countries and regions in the cultural differences in the aspects of analysis, transcultural communication of relevant theoretical basis, for large domestic and international advertising for transcultural communication of many cases were analyzed. Using the method of combining theoretical derivation facts from the influencing factors, and summarized the international cross-cultural advertising communication obstacles, and tries to find more comprehensive inductive solution. Through the comparison and extensive reading of foreign literature, the main obstacle to cross-cultural communication between different ethnic groups is due to the customs and regional cultural differences. And effective response to problems in cross-cultural communication, advertising creative personnel can undertake systematic training, such as in the culture and language training accorded to reduce advertising translation in cross-cultural communication in the unfavorable factors.
Keywords international advertising creative strategies for transcultural communication
Discusses in shallowly the international advertisement the Trans-Culture dissemination creation strategy
In the economical globalization tidal current the transnational enterprise and the national brand promotion impetus various countries advertisement integrates the whole world, carries on the Trans-Culture to disseminate the tendency which into one strength cannot keep off.This article main elaboration international domain Trans-Culture advertisement dissemination, namely advertizing info from a country to another country's flowing.Through the understanding nowadays the Chinese and foreign advertisement development characteristic as well as the development situation, attempted from formerly many successes and defeat case obtaining, through to different country and area in culture various different analysis, take the Trans-Culture dissemination correlation theories as a foundation, carried on the multianalysis to massive domestic and international advertisement Trans-Culture dissemination many cases.Uses the fact union theory inferential reasoning the method, embarks from the influence factor, summarizes the international Trans-Culture advertisement dissemination existence the chief obstacle, and attempts to induce seeks to the more comprehensive solution.Obtains through the contrast and the reading massive Chinese and foreign literature, the Trans-Culture dissemination chief obstacle is because manners and customs and the region culture between the different nationality's difference creates.But wants to be supposed effectively to in the Trans-Culture dissemination question, the advertisement to create the personnel to be possible to carry on systematized training, for instance and so on reduces the advertisement in Trans-Culture dissemination disadvantage factor in view of input country's cultural training and the language translation.
Key word international advertisement Trans-Culture dissemination creation strategy
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